Rajiv ‘RajNATION’ Nathan, Founder of The Startup Hypeman | Storytelling, Pitching & Sales

Raj is the founder of Startup Hypeman, a B2B marketing company that helps startups stand out to customers and investors and stand apart from competitors. They help scale B2B SaaS companies and make their story the only one that matters. He is here to share how he uses the art of storytelling to help businesses with branding and marketing strategies. He’s a regular contributor to Sales Hacker, has grown his own organization and works with F100/500 clients, and advises various entrepreneurs at startup incubators around the country.

Rajiv describes his style of marketing & sales as problem-based sales and marketing rather than product-based sales and marketing because they hone in on the problems that the buyer is experiencing. A good story changes how the buyer sees you- they differentiate you from the competitor and want to pay you what you’re worth.