#opnaskanangel - Why Do Great Products Fail? - Norman Light

#opnaskanangel - Why Do Great Products Fail? - Norman Light

Talk Takeaways
For this interview, Jeffery Potvin sat down with Norman Light as they talked over Norman’s corporate life and how his passion for helping small companies led him into angel investing. The real thing Norman looks for in a start-up is the team’s persistence and coachability. This interview also touched base on why many businesses, even when the product is great – fails.

As a startup, one should really do his homework, and once the product or MVP has launched, it should be backed by customers and that feedback gathered should help steer the direction of the company to ensure market fit.

As President of Enlightened Private Capital Inc., an Exempt Market Dealer registered in Ontario, Quebec Alberta, Nova Scotia, and Newfoundland, Mr. Light applies his strong finance and strategic skills to the selective sourcing of private debt, film financing and shares in unicorns for Accredited Investors. He also provides financial advisory services to a number of private companies.

Previously, he was with Manulife Financial for seven years where he occupied several senior management positions in finance and investments, including SVP and Corporate Controller; SVP and CFO, Investments Division; and SVP Global Investment Management. He acted as a director of several companies, including Manulife Bank of Canada, Elliott & Page (mutual funds), Independence Investments, Declaration Management and Research, Hancock Natural Resource Group, and MFC Global Investment Management. Mr. Light was a member of Manulife’s Management Committee (top 28 globally).

Prior to Manulife, Mr. Light was an executive with Royal Bank of Canada for 17 years where he played a key role in strategic planning; mergers and acquisitions including Royal Trust, Richardson Greenshields, and insurance companies; assessed all major capital investments bank-wide; led key financial policy and financial strategy functions; and led the important consumer deposit business.

Mr. Light obtained an MBA with distinction from Harvard Business School and a BComm., Summa Cum Laude, from Concordia University.

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