Michael has been a founder multiple times and loves seeing startups succeed. He has worked across the spectrum of budgets, from limited to limitless. After realizing the need for an external partner who shared the bottom line goals, he created an agency to do just that. Michael built Acquire with the intention of being a founding partner to all the companies they service, sharing a vested interest in the growth of the business while providing industry-leading data, strategy. and creative.
Previously, Michael co-founded SnapSaves, where he led all marketing initiatives, before the company was acquired by Groupon in 2014. At Groupon, he launched Snap by Groupon where he deployed millions of dollars of ad budget. Michael then went on to lead Groupon’s sales relationships with CPGs, working with Pepsi, P&G, Unilever and Coca-Cola. After leaving Groupon, Michael launched an e-commerce company that generated $500k in revenue by its second month using Facebook video ads.